Wellness is a crowded space — and not all of it is credible.
Every week, I get pitched by brands asking me to promote their supplements, snacks, powders, and drinks. Some are solid. Some are total nonsense. Most land somewhere in between.
As a women’s health dietitian and dietitian content creator, I take my recommendations seriously. If I’m going to put my name behind a product, it has to hold up scientifically, ethically, and practically.
Here’s my dietitian-approved product checklist — the exact framework I use to separate evidence-based nutrition products from wellness hype.
1. Science Over Hype
If your product makes bold health claims, I want to see the receipts. That means:
- Peer-reviewed research backing ingredients and dosages
- No misleading promises about hormones, gut health, or weight loss
- A clear explanation of how the product fits into a real nutrition strategy
I’m not here to fear monger or exaggerate. I’m here to educate. If a brand can’t cite actual data, it’s not going on my “yes” list.
2. Transparent Sourcing & Formulation
Transparency builds trust — and trust is the foundation of my brand. I want to know:
- Where ingredients come from and why they’re included
- No hidden fillers or “proprietary blends” that disguise what’s inside
- Thoughtful formulation that accounts for bioavailability and absorption
If I have to dig through marketing jargon to figure out how your product is made, that’s a red flag.
3. Third-Party Testing & Safety
Especially for supplements, testing isn’t optional. At minimum, I look for:
- Third-party testing (NSF, Informed Choice, USP, or similar)
- GMP-certified manufacturing
- Batch-level transparency when available
Wellness isn’t wellness if it’s contaminated, mislabeled, or dosed incorrectly.
4. Practicality & Real-Life Fit
A product might be technically great, but if it doesn’t work in real life, I won’t recommend it. I look for:
- Easy-to-use formats (no 14-step rituals or powders that taste like chalk)
- Snacks and supplements that support — not replace — real meals
- Travel-friendly, shelf-stable options that fit into busy women’s lives
My clients don’t need more wellness chores. They need products that make their lives easier, not harder.
5. Brand Integrity & Messaging
I care just as much about how a product is marketed as what’s in it. My red flags:
- Fear-based messaging or “detox/cleanse” language
- Preying on insecurities or body shame
- One-size-fits-all promises
What I do look for:
- Evidence-based education, not fear tactics
- Inclusive messaging that respects body diversity
- Founders open to feedback and collaboration with health professionals
A product might be high quality, but if the marketing is toxic, it’s a no.
The RD-Approved Product Checklist
Here’s what earns a yes from me:
- Backed by peer-reviewed science
- Transparent sourcing and formulation
- Third-party tested for safety and purity
- Practical for real-life use
- Marketed with integrity (no shame, no fear tactics)
If your brand checks these boxes, we might be a great fit.
👉 Want to work with a dietitian content creator who brings expertise, integrity, and strategic storytelling to every partnership? Let’s connect →
