Let’s get something clear up front: I don’t recommend products just because they’re trendy, come with a discount code, or have cute packaging. I recommend products that actually work. Products that are evidence-based, transparent, and supportive of the women I work with.
So when you see me talk about a wellness brand on Instagram or use an affiliate link in my content, it’s because I believe in it and because it passed my dietitian brand partnership checklist.
Here’s how I decide which brands I partner with—and why I say no to a lot more than I say yes.
1. My Reputation Is Built on Trust
As a registered dietitian, my job is to provide accurate, safe, and personalized nutrition advice—not to push every product that lands in my inbox.
The women I work with are tired of diet culture, conflicting messages, and wasting money on things that don’t work. They trust me to help them cut through the noise. That trust matters more than any paycheck, and I protect it fiercely. If a product doesn’t align with what I’d recommend in a session, I won’t promote it.
2. I Only Recommend What I’d Use Myself
If I wouldn’t use it, I won’t share it. Every product I recommend has been tested by me first. I look at how it fits into real life, not just whether it has “healthy” branding. If it passes both the science check and the lived-experience test, it earns a spot. If not, it’s out.
3. The Product Has to Support Real-Life Nutrition
Healthy doesn’t always mean helpful. For me to partner with a wellness brand, their product has to make nutrition more practical and sustainable.
I ask:
- Does this product make someone’s day easier?
- Does it add something food alone might not provide?
- Does it support—not replace—a well-rounded approach to eating?
If the answer is yes, it’s worth considering.
4. The Brand Has to Be Transparent
Transparency is non-negotiable. I don’t work with brands that hide behind proprietary blends, use misleading health claims, or market “clean” as a moral value.
I do work with brands that:
- Share their sourcing and testing info
- Provide evidence for their claims
- Listen to expert feedback
- Build products with intention, not just hype
5. My Audience Comes First
My audience is made up of women in their 20s–40s, often dealing with burnout, hormonal shifts, and the pressure of diet culture. If a product doesn’t support their health and their lives, I won’t share it—no matter how trendy it is.
6. Yes, I Get Paid (And That’s a Good Thing)
Being paid for partnerships allows me to take the time to properly vet products, create thoughtful content, and remain independent. I disclose all partnerships clearly and only accept ones that align with my values. Payment doesn’t compromise my integrity—it allows me to maintain it.
TL;DR: Why I Partner With Brands
When it comes to dietitian brand partnerships, I look for companies that are:
- Backed by science and transparency
- Functional and supportive in real life
- Free of fear-based or restrictive marketing
- Aligned with the needs of my audience
If that’s you, let’s connect. And if you’re a client wondering if you can trust my recs, the answer is yes—because I’ve already done the work to make sure they’re worth your time, money, and trust.
