Let’s get something clear up front: I don’t recommend products just because they’re trendy. Or because they offered me a discount code. Or because the packaging is cute (even though I do love a minimal label).
I recommend products that work. Products that are evidence-based, transparent, and actually helpful for the women I work with.
So when you see me talking about a brand on Instagram or using an affiliate link in my content, it’s because I believe in it, and because I’ve vetted it against a very specific set of standards.
Here’s exactly how I decide which brands I partner with (and why I say no to a lot more than I say yes).
1. My Reputation Is Built on Trust
I’m a registered dietitian. That means my job is to give accurate, safe, and personalized nutrition advice, not to push every shiny new product that lands in my inbox.
The women I work with trust me to help them cut through the noise. They’re tired of diet culture, tired of conflicting messages, and tired of spending money on things that don’t work.
So I protect that trust fiercely. And if a product doesn’t align with what I’d actually recommend in session, I’m not promoting it. Period.
2. I Only Recommend What I’d Use Myself
If I haven’t tried it, it’s a no. If I wouldn’t use it consistently, it’s a no. If I used it and felt nothing, or worse, felt worse, it’s a no.
I test everything first. I pay attention to how it fits into real life. And I only share what passes both the science check and the lived-experience test.
3. The Product Has to Support Real-Life Nutrition
It’s not enough for something to be “healthy.” It has to be functional. That means it actually helps women eat more consistently, feel more stable, or support their health goals without adding more stress or complexity.
I ask:
- Does this product make someone’s day easier?
- Does it offer something that food alone might not provide?
- Does it support—not replace—a well-rounded approach to nutrition?
If the answer is yes, I’ll dig deeper. If not, it’s not a fit.
4. The Brand Has to Be Transparent
I won’t partner with brands that:
- Hide behind proprietary blends that they won’t disclose
- Use shady health claims without evidence
- Rely on influencer hype instead of actual testing (!!!)
- Treat “clean” like a moral value instead of a marketing word
I will work with brands that:
- Are honest about what their product can and can’t do
- Provide sourcing and testing info
- Listen to feedback from credentialed health professionals
- Build products with intention, not just aesthetics
5. My Audience Comes First
Everything I recommend is with my audience in mind. Women in their 20s–40s, working hard, dealing with burnout, navigating hormonal shifts, trying to feel better in their bodies without spiraling into restriction.
If a product doesn’t serve them, it doesn’t belong on my page.
6. Yes, I Get Paid. And That’s a Good Thing.
I don’t believe that being paid for your work automatically makes it biased. In fact, being paid allows me to take the time to vet brands properly, create content that’s helpful (not performative), and remain independent from the brands themselves.
I disclose all partnerships clearly. I turn down offers that don’t align. And I never recommend anything I wouldn’t recommend in a one-on-one session.
TL;DR
Why I Partner With Brands (and How I Choose Them)
I partner with brands that:
- Are science-backed, transparent, and functional
- Align with what I already teach and recommend
- Respect women’s intelligence and don’t rely on fear marketing
- Make it easier—not harder—to feel good in your body
If that’s you, let’s talk.
And if you’re a client wondering if you can trust my recs, the answer is yes. Because I’ve already done the work to make sure they’re worth your time, money, and trust. Want to collaborate on something that actually helps women feel better? Let’s work together →
